Privacy Policy

AI Tool Pick ("we", "us", "our") operates the website aitoolpick.co.uk. This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

AI Tool Pick is an independent AI tool review website for UK small businesses. We are the data controller for personal data collected through this website. For data protection queries, contact us at: hello@aitoolpick.co.uk

2. Data We Collect

We may collect the following types of data:

• Contact information - your email address if you subscribe to our newsletter or contact us.
• Usage data - pages visited, time on site, browser type, device type, and approximate location (country/city level) via analytics tools.
• Cookie data - small text files placed on your device to improve your experience. See Section 5 for details.

We do not collect sensitive personal data, financial information, or data from children under 16.

3. How We Use Your Data

We use your data to:

• Send you our newsletter if you have opted in (legal basis: consent)
• Understand how visitors use the site to improve our content (legal basis: legitimate interests)
• Respond to enquiries you send us (legal basis: legitimate interests)
• Comply with legal obligations

4. Affiliate Links & Third Parties

This site contains affiliate links. When you click these links and make a purchase, we may earn a commission. We do not share your personal data with affiliate partners - the tracking is handled via anonymised click IDs, not your personal information.

Third-party services we use include:

• Cloudflare - hosting and CDN (privacy policy: cloudflare.com/privacypolicy)
• Google Analytics - website analytics with IP anonymisation enabled
• Awin - affiliate network tracking

5. Cookies

We use the following types of cookies:

• Strictly necessary - required for the site to function. Cannot be disabled.
• Analytics - help us understand site usage. You can opt out via our cookie banner.
• Affiliate tracking - anonymised click tracking for affiliate commissions.

You can manage cookie preferences via the cookie banner shown on your first visit, or through your browser settings.

6. Data Retention

We retain your email address for newsletter purposes until you unsubscribe. Analytics data is retained for 26 months. We delete personal data when it is no longer needed for the purpose it was collected.

7. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Object to processing based on legitimate interests
• Withdraw consent at any time (e.g. unsubscribe from newsletter)
• Lodge a complaint with the ICO (ico.org.uk)

To exercise any of these rights, email us at hello@aitoolpick.co.uk.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data. Our site is served over HTTPS via Cloudflare's secure CDN.

9. Changes to This Policy

We may update this policy periodically. The "Last updated" date at the top will reflect any changes. Continued use of the site after changes constitutes acceptance of the updated policy.